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From the reel: Fake one-star reviews, then "pay us"

Fake reviews and a "pay us" message: what to do in the first hour

A wave of one-star reviews, then a message saying pay and they go away. Here's the plan for the first hour, so you act fast without making it worse.

The first 10 minutes

  • Don't pay, and don't reply to the message

    Paying marks you as someone who pays. Replying tells them the number is live.

  • Don't reply to the reviews yet

    An angry reply stays up even after the fake review is removed.

  • Screenshot everything

    The message with the sender's number and the date showing, and every fake review with the reviewer's name and date.

Minutes 10 to 30

  • Save a link to every fake review

    In Google Maps, open the review, press share, copy the link. Paste them all into one note.

  • Report it to Google

    Google has a form just for review extortion on your Business Profile. Use it, and attach your screenshots.

  • Report the sender

    Block and report the number in WhatsApp or wherever the message came from.

Minutes 30 to 60

  • Tell your team

    Nobody pays, replies or argues online. One person handles it.

  • Still stuck? Get help

    The Australian Small Business and Family Enterprise Ombudsman (asbfeo.gov.au) helps with disputes with online platforms.

  • Then, over the next weeks

    Keep asking happy customers for reviews. A steady flow of real ones means a few fakes don't define you.

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Sources: Google Business Profile Help, review extortion · SmartCompany, 29 September 2026

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Fake reviews and a "pay us" message: what to do in the first hour | Media Canberra