Free checklists

Short, plain checklists for small businesses, plus two checks I do by hand. Each one goes with a news reel.

• 5 questions your website should answer so Google's AI can quote youGoogle's AI answers now show more links. An AI can only link to what it can understand, so give it clear answers in plain words.
• Free check: does your business match everywhere?A free, by-hand check of your business name, address, phone and website across your site, Google Business Profile, Facebook and directories.
• Every place an old card surcharge line can hideCard surcharges on eftpos, Mastercard and Visa ended on 1 October 2026. Here's every place an old surcharge line can hide on your site and beyond.
• Fake reviews and a "pay us" message: what to do in the first hourA wave of one-star reviews, then a message saying pay and they go away. Here's the plan for the first hour, so you act fast without making it worse.
• Own your customers: the checklistIf Google, Facebook or Instagram locked you out tomorrow, these are the things that stay yours. Tick them off once, then check them every few months.
• 3 AI jobs to try this week, and the one line that makes them betterThree boring jobs to hand to AI, with a prompt for each. You check it, you send it. Plus the one line to add to every request.
• Which job to hand to AI firstUsing ChatGPT once doesn't count. Pick one job that happens every week and make AI part of how it's done. Here's how to pick it.
• Free check: would someone find your venue tonight?I'll look at your venue's Google profile the way a customer does on a Friday night, and email you what to fix. Done by hand, free.
• Bank details changed? The 3-step checkPrint this and stick it where you pay bills. Every time a supplier's bank details change, do all three before you pay.
• The construction-proof Google profile checklistWhen your street's a building site, Google Maps is your front door. Here's how to keep it right while the works go on.

Want a hand with any of it? Get in touch or see what I do.