SEO gets a bad reputation because it is easy to sell and hard to verify. Our answer is to make the work legible: you see the audit, you see the page plan, you see what shipped, and you see the Search Console data that says whether it worked.
The order matters. Technical problems first, because content on a site Google struggles to crawl is wasted effort. Then structure, so each service and each location has a page capable of ranking. Then content and authority, which is the slow compounding part.
For local service businesses, the majority of the win is usually in the first two stages, and it is frequently available within weeks rather than months.
“Zane single handedly doubled my work load and call volume within days of him implementing his website and strategy’s.”
“We have been working with Media Canberra for quite some time. Initially building our initial website and then hosting. We are currently working with Zane from Media Canberra to build a new website and also address SEOs.”
What is included
Technical audit and fixes
Crawlability, indexation, site speed and Core Web Vitals, redirects, canonicals, duplicate content and mobile usability, with the fixes actually implemented.
Keyword and intent research
The searches your buyers use, grouped by intent, with an honest read on which are winnable and which are not worth chasing.
Site structure and page plan
A page per service and per location that deserves one, with internal linking that passes authority where you want it.
On-page optimisation
Titles, meta descriptions, heading structure, internal links, image handling and structured data across the site.
Local SEO
Google Business Profile optimisation, service area and category setup, citation consistency, review strategy and LocalBusiness schema.
Content and authority
Content that answers real questions, plus genuine, relevant links. No purchased link schemes.
Reporting
Monthly reporting on impressions, clicks, positions and conversions from organic, with what we changed and what we will change next.
How we work
- 01
Audit
Full technical crawl, Search Console and analytics review, and a competitor comparison for the searches that matter.
- 02
Fix the foundation
Indexation, speed and structure. Unglamorous, and frequently the reason a site has never ranked.
- 03
Build the pages
Service and location pages written with genuine detail, because near-duplicate pages do not rank and do not convert.
- 04
Earn and measure
Ongoing content, links and reviews, reported monthly against organic enquiries.
What we have done
For a mobile auto electrical business covering Canberra and the South Coast we paired a bespoke website with a Canberra-focused search strategy: keyword-targeted service pages, Search Console indexing, local SEO and authority building. The case study sets out what was done and why.
If you sell a service by phone
Most of our SEO clients are trades and service businesses: electricians, air conditioning, removals, auto electrical, storage. The search behaviour is consistent and it is not what a generic SEO plan is built for. Someone types a job and a suburb, scans for whether you cover them, and calls. The entire funnel is one page and one tap.
That changes what matters. A page per service crossed with the suburbs you actually service, a phone number that is tappable and visible without scrolling, and a Google Business Profile that is complete and reviewed. These beat blog volume for this kind of business, every time.
It also changes what we report. Ranking for a term nobody in Canberra searches is not a result. Calls and form submissions are, so those are what the monthly report leads with.
- A page for each service that is worth ranking, not one page listing all of them
- Suburb and region coverage stated in words on the page, so both Google and the customer can see it
- Google Business Profile completed, categorised correctly and kept active with reviews
- Call and form tracking, so you can tell which pages actually produce work
Being honest about competitive terms
Some searches are not winnable in a reasonable timeframe, and we would rather tell you that in the first conversation than bill you for two years of trying. The broad, high-volume terms in any city are held by sites with years of accumulated links, and outranking them is a budget question more than a skill question.
The work that pays is usually one level down: the specific job, the specific suburb, the specific problem someone is typing at the point they are ready to call. There is less volume on each one and far more intent, and there are a lot of them.
Things we will not do
- Buy links from networks that put your domain at risk
- Publish near-identical location pages with the suburb swapped out
- Report on rankings for searches nobody performs
- Lock you into a contract where leaving means losing your own data or content
A warning worth repeating
If you password-gate a live domain during a rebuild, Google will index the gate screen. We have watched a real site end up ranking for a Coming Soon page because of exactly that. Gate a staging subdomain instead, and keep the live domain crawlable.
Frequently asked questions
Do you guarantee rankings?
No, and neither can anyone else honestly. We commit to the work, the reporting and the measurement, and we report the outcome whether it is good or bad.
Is local SEO different?
Yes. Proximity, your Google Business Profile, categories, reviews and citation consistency carry weight that they do not in national search. For a service business in Canberra, that profile is often the highest-return asset you own.
Can you work on a site you did not build?
Yes. We work on WordPress, Shopify, Squarespace, Webflow and custom builds. The audit tells us what the platform will and will not let us fix.
What do you report on?
Impressions, clicks and average position from Search Console, organic conversions from analytics, and a plain-language note on what changed and what is next.
Do we need new content every month?
Not always. For many local businesses, a strong set of service and location pages plus a well-run Google Business Profile beats a monthly blog nobody reads.
Related work
E-commerce Client
A 3,200-product WordPress store is being rebuilt on a modern stack. The old site publishes 6,863 live URLs. Around 3,000 of those are near-empty pages WordPress creates on its own, one for every image ever uploaded, and they are not worth carrying into a new site. Only 670 are pages someone actually sat down and wrote. The job was telling the two apart before launch day rather than after it.
Read the case study →Web Design & SEOSouth Coast Canberra Auto Electrics
A completely bespoke website paired with a region-focused SEO strategy for a mobile auto electrical business, built to grow long-term search visibility and concentrate authority around the competitive Canberra market.
Read the case study →Web DesignMann Air-Conditioning
A completely bespoke website for a Canberra air-conditioning business, built around a custom self-managed content editor. One upfront build cost, and the owner runs everything himself, avoiding the steep monthly management fees that many web providers charge for the life of a site.
Read the case study →Web Design & SEOResort Trailers
Resort Trailers has been building custom trailers in Queanbeyan since 1984. Their website sat on a subscription platform that charged every year and gave them very little back. We rebuilt it as a fast static site on hosting they control, carried every ranking URL across on cutover day, and added a 3D configurator that lets a customer build their trailer on screen and send the exact specification straight to the workshop.
Read the case study →Often paired with
Or see every service we offer.