Complexity in.
Clarity out.

A 3,200-product WordPress store being rebuilt on a modern stack. The old site publishes 6,863 live URLs, but around 3,000 are near-empty pages WordPress creates on its own and only 670 are pages someone actually wrote. We sorted the valuable from the disposable before cutover, then built the redirect layer to carry the first group across and retire the second.

Fourteen years from the auction floor to Media Canberra, and the marketing lesson that mattered most. Why your happiest customers, not your next ad campaign, are the most valuable growth channel most businesses never switch on.

Built an AI estimating tool for a removals company that turns a few photos of a customer’s rooms into an instant, itemised moving-volume estimate, automatically sizing the right truck and pricing the job in seconds, with no manual inventory count or in-home survey required.

Designed and built a bespoke website for a Canberra air-conditioning business with a custom self-managed content editor, one upfront build cost and zero ongoing management fees, with the owner editing every section, price and enquiry himself instead of paying a monthly retainer.

Built an AI sourcing system for a second-hand goods retailer that learns from their own sales history, automatically categorises every product line, and surfaces the highest-ROI restocking opportunities from global wholesale marketplaces, turning hours of manual research into a ranked shortlist.

Turned an existing Next.js web app into native iOS and Android apps using Capacitor, shipping to the App Store from a single shared codebase, avoiding a costly ground-up native rebuild.

Built an AI-assisted product description generator for an auction house, staff upload item photos and a vision-language model drafts a professional description in seconds, with a human-in-the-loop review keeping quality and accuracy in staff hands.

A fully bespoke SaaS platform for the Australian self-storage industry that automates the entire storage lien recovery workflow, from statutory notices via letter, SMS and email through to a real-time online auction with secure payments.

Designed and built a bespoke website for a mobile auto electrical business and paired it with a Canberra-focused SEO strategy, keyword-targeted service pages, Google Search Console indexing, local SEO, and authority-building backlinks.

Built a bespoke rent management platform for a 50+ space showroom business, replacing dozens of linked spreadsheets with automated ANZ bank reconciliation, overdue detection, receipt generation, and tenant communications.