Sending ad traffic to a homepage is the most common and most expensive mistake in small-business marketing. A homepage serves everybody, which means it persuades nobody in particular, and every dollar of ad spend pays for that ambiguity.
A landing page answers exactly one question for exactly one visitor, and gives them exactly one thing to do. That focus is what moves conversion rate, and conversion rate is the cheapest lever in a paid campaign because it multiplies against spend you are already committed to.
We build them to load quickly, track properly, and be easy to duplicate, because the second and third variant are where the learning actually happens.
What is included
Message match
The page headline reflects the ad that produced the click, which is the single largest driver of bounce rate on paid traffic.
Single conversion path
One primary action, repeated at sensible intervals, with competing navigation removed.
Proof and objection handling
The specific reassurance this audience needs: service area, licensing, turnaround, pricing transparency, real results.
Conversion tracking
Events wired to your analytics and ad platform so cost per lead is a real number rather than an estimate.
Variant-ready structure
Built so a second version can be cloned and changed in hours, not rebuilt from scratch.
Fast load
Paid traffic is impatient and mostly mobile. The page is optimised accordingly.
How we work
- 01
Define the one action
Call, form, booking or purchase. Everything on the page either supports it or gets cut.
- 02
Write before designing
The argument gets written and approved first. Design serves the argument.
- 03
Build and instrument
Page ships with tracking verified end to end, including a test conversion, before any spend runs.
- 04
Read the data and iterate
After enough traffic to mean something, we change one thing at a time and measure it.
When you need a landing page rather than a website page
- You are running Google or Meta ads and paying for every visit
- You are launching one product, service or offer to a defined audience
- You need a page for a campaign that should not live in your main navigation
- You want to test demand before committing to a full build
Measured, not assumed
A landing page without conversion tracking is a guess with a design budget attached. We verify tracking with a live test conversion before the campaign starts, and we report on cost per lead rather than clicks.
Frequently asked questions
Do you write the copy?
Yes, that is normally part of it. You supply the offer, the pricing and the proof, and we write and structure the argument.
Can it live on our existing domain?
Yes, and it should. A page on your own domain carries more trust than a third-party builder subdomain, and keeps analytics in one place.
Do you run the ads as well?
We build and measure the page, and we work alongside your ad manager. Where a client has no one running ads, we can advise on campaign structure rather than take over the account.
What conversion rate should we expect?
It depends entirely on offer, industry and traffic quality, and anyone quoting you a number before seeing those is guessing. What we commit to is measuring it honestly and improving it.
Related work
Mann Air-Conditioning
A completely bespoke website for a Canberra air-conditioning business, built around a custom self-managed content editor. One upfront build cost, and the owner runs everything himself, avoiding the steep monthly management fees that many web providers charge for the life of a site.
Read the case study →Next projectYours
We are taking on new Landing Pages work now. Tell us what you are trying to fix and we will tell you honestly whether we are the right people for it.
Start the conversation →Often paired with
Or see every service we offer.