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AI Automation/Auction House, CanberraIn Progress

Email the Footage In, the Posts Go Out on Their Own

Every small business owner has heard that they need to post consistently. Very few do, because filming is the easy part. Editing, captioning, resizing for each app and remembering to publish is the part that never happens. We built a system that takes that part away entirely: the owner emails their raw footage to one dedicated address, and the system designs the content and distributes it to the platforms they have chosen, on schedule.

The problem is consistency, not content

The business already had the material. A weekly sale, a showroom full of interesting stock, and staff with phones in their pockets. What it did not have was anyone with the time to turn a few silent clips into a finished post, then do it again in four different shapes for four different apps, every single week.

So the posting happened in bursts. A good week, then nothing for a month. The algorithms on every platform reward the opposite: steady, predictable posting. A business that posts once a week for a year will beat one that posts ten times in a fortnight and goes quiet.

One address, and nothing else to learn

We deliberately did not give the client a new app, a dashboard or a login. Everyone already knows how to send an email with a video attached, so that is the whole interface. Footage goes to a dedicated address, and that is the last thing anyone at the business has to do.

What the system does with it

  • Pulls the clips off the email and pairs them with the week’s catalogue photos and details
  • Writes a short script and records a voiceover in a consistent brand voice
  • Edits each video and adds captions, titles and the sale details
  • Cuts a separate version for every platform the business has chosen, rather than one video stretched to fit
  • Publishes on a fixed weekly schedule: a preview before each sale and a results video after it

One sale, four different videos

Each platform gets the version its audience actually watches. TikTok gets a fast 18-second cut with the hook in big text in the first two seconds. Instagram gets a polished 23-second Reel with each standout item named on screen. Facebook gets a 4:5 video with every word burned in, because most people scroll it with the sound off. YouTube gets a longer 16:9 walkthrough with lower-thirds.

All four come from the same email. Nobody at the business opens an editor.

Where it stands

The design and editing half is proven: a real sale’s footage and catalogue has been turned into all four platform cuts and reviewed by the client. The email-in and scheduled publishing are being connected for launch.

One honest caveat. TikTok only allows fully automatic posting once an app has passed its review, so until then the TikTok version arrives as a ready-made draft that someone taps Post on. Every other platform publishes on its own.

Services Provided

Marketing AutomationAI Video ProductionAI VoiceoverSocial Media DistributionContent Scheduling

Know you should be posting, but never get to it?

If your business has things worth showing and nobody with the time to edit and post them, we can set up the same system for you. You film it and email it. It goes out every week.

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