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The AI Head-Start

Get the basics right: SEO, marketing, data and design with one AI system

Last updated 3 October 2026

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Anyone can build a website now. AI builders and templates have made that part cheap and quick. The hard part is being found: showing up when someone nearby searches for what you do, and following up properly when they get in touch. That's where this guide starts.

I run Media Canberra. I build websites and systems for local businesses, and I use one AI assistant, Claude, for almost all of it. This guide is the stuff I wish every client had sorted before they called me: getting found on Google, following up without sounding like a robot, making sense of your own data, designing things that look like you, and setting AI up so it actually helps instead of making a mess.

How to use this guide

  • Start with SEO, then marketing automation. Being found and following up are what bring in work. The other sections make the job faster once that's in place.
  • Watch the video. Every section has a short screen recording where I walk through the steps, in order.
  • Copy the transcript. Each video has its transcript underneath with a copy button. Paste it into Claude and say "walk me through this for my business". It saves you pausing and rewinding.
  • Use the prompts. Anything in a prompt box has a Copy for Claude button. Swap the [square bracket] bits for your own details before you send it.
  • Tick the checklists. They save in your browser, so you can come back and pick up where you left off.

Chapters

01Everyday AI: the five-minute winsWriting, replies, notes, receipts and research: the small jobs most people start with.1 prompt02SEO: getting the basics rightThe handful of things that decide whether locals find you on Google.2 videos · 2 prompts03Marketing automation, done humanAutomate the reminders and the follow-ups, never the relationship.1 video · 2 prompts04Organising large data setsTurn messy spreadsheets and exports into answers you can trust.1 video · 2 prompts05Designing with ClaudeGet flyers, pages and social posts that look like you, not like a template.2 videos · 2 prompts06One system beats a swarmWhy multi-agent setups fall over, and what works better.1 video · 1 prompt07Videos in your own voice, made automaticallyHow I turn a list of steps into a narrated screen video and a written guide, without recording a word.1 prompt08What not to doThe strict rules that keep AI from leaking your keys, wiping your data or emailing your customers.1 prompt

Where to from here

Pick one section and do it this week. Not all of them. Read What not to do first, though: it takes five minutes. The Google Business Profile and the review requests are the quickest wins for most local businesses, so if you're not sure, start there.

If you want the full version, Can It Be Done? is the Pro guide, A$99 once with 12 months of updates. It covers the same five areas in depth and adds nine more chapters, with every step-by-step video and transcript, plus a starter pack of files you import straight into Claude: an SEO audit checklist, schema templates, email sequences, a standards file, project instructions and more. It's built so you can do the work yourself, properly.

And if you'd rather talk it through, or have us do it with you, book a chat. No pitch deck, just a conversation about what would actually help.